ChromaLabs (“we,” “us,” or “our”) operates chromalabs.co. This Privacy Policy explains what information we collect, how we use it, and the choices you have when you visit our website or contact us.
Information we collect
We may collect the following types of information:
- Contact information. If you submit our contact form, we collect details you provide, such as your name, email address, company, and message content.
- Usage and analytics data. When you visit our site, we use Google Analytics to collect information about how the site is used. This may include pages viewed, approximate location (derived from IP address), browser type, device type, referring URL, and general interaction data.
- Cookies and similar technologies. Our site uses cookies and similar technologies to support analytics and basic site functionality. See the Cookies section below for more detail.
How we use information
We use the information we collect to:
- Respond to inquiries and communicate with prospective clients
- Understand how visitors use our website so we can improve it
- Maintain the security and performance of our site
- Comply with applicable legal obligations
We do not sell your personal information.
Google Analytics
We use Google Analytics 4 (measurement ID G-G6TE76CQ42), a web analytics service provided by Google LLC. Google Analytics uses cookies to help us analyze site traffic and usage patterns. Information generated by cookies about your use of the site may be transmitted to and stored by Google on servers in the United States.
You can opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on. You can also learn more about how Google uses data at Google's partner sites policy.
Cookies
Cookies are small text files stored on your device. We use cookies primarily for analytics through Google Analytics (for example, cookies such as _ga and _ga_*).
Most browsers let you block or delete cookies through their settings. If you disable cookies, some parts of the site may not function as intended, but you can still browse the site and contact us.
How we share information
We may share information with:
- Service providers that help us operate the site (for example, hosting, email delivery, and analytics providers such as Google)
- Legal and safety purposes when required by law or to protect our rights, users, or the public
We do not share contact form submissions with third parties for their own marketing purposes.
Data retention
We retain contact form submissions for as long as needed to respond to your inquiry and manage our business relationship. Analytics data is retained according to our Google Analytics configuration and Google's standard retention settings.
California privacy rights
If you are a California resident, you may have rights under the California Consumer Privacy Act (CCPA), including the right to know what personal information we collect, request deletion of certain information, and not be discriminated against for exercising your privacy rights. Because we do not sell personal information, we do not offer a separate “Do Not Sell or Share” mechanism beyond the analytics opt-out options described above.
To make a privacy-related request, contact us using the information in the Contact section below.
Children's privacy
Our website is not directed to children under 13, and we do not knowingly collect personal information from children under 13. If you believe we have collected such information, please contact us so we can delete it.
Changes to this policy
We may update this Privacy Policy from time to time. When we do, we will revise the “Last updated” date at the top of this page. Continued use of the site after changes are posted means you accept the updated policy.
Contact us
If you have questions about this Privacy Policy or our data practices, email us at connect@chromalabs.co.